Nate
Haidle

Interactive Project Manager / "Gen Y Not?"

A native of Ontario Canada, Nate is no stranger to new frontiers and wide-open landscapes. So, in retrospect, it’s natural that he would be drawn to the vast untapped potential and entrepreneurial spirit of the World Wide Web.

As far back as he can remember, Nate has been an enthusiastic digital explorer. He graduated with high honors in both web development and advertising, and what school didn’t teach, he simply learned himself. His unstoppable curiosity led him to dive in with a vengeance to the world of web apps, social networking and online advertising. Before long, he picked up serious skills in a range of applications from Google AdWords to Flash to Dreamweaver.

Instead of using his diploma to score a lucrative gig in the growing digital workforce, Nate took the road less traveled and founded Innerpixel.com, an eCommerce development business in Toronto. There, his passion for the Internet – and for innovative thinking – attracted a steady stream of clients. Nate developed and maintained websites; created and tracked banner and text advertisements; launched and managed newsletters; managed SEO accounts; and created brand identities.

His expertise began to attract interest from leading marketing firms – and this coincided with Nate’s own growing interest in advertising. He took a position at Jeffrey Simbrow Associates to build on his client service and project management skills. Soon, he was coordinating large-scale projects (including a CRM program for makingtheconnection.ca); managing website updates and communicating with multiple clients, suppliers and freelancers daily. It appeared that in addition to his digital chops, Nate was a talented juggler, too.

Nate’s next move was to Smith Roberts Communications where he served as the agency’s sole Client service representative. He managed the development of digital material for several clients including SEO, AdWords, viral spots, website launches and strategic online planning. In addition, he handled collateral materials and oversaw and trafficked a multi-million dollar OOH campaign in 24 markets across Ontario.

Over the years, Nate has had the opportunity to work with a roster of blue-chip names – among them Pfizer, F-Secure, United Church of Canada and Telus. But whoever the client and whatever the challenge, Nate’s contribution has always been notable for its innovation. In fact, as far as we’re concerned, “progressive” is his middle name. (Unfortunately, his mother disagrees. She maintains that it’s Paul.)

When Nate was looking to Vancouver, B’stro was happy to offer him a new home. Now, when he’s not busy inspiring us and keeping projects on track, you’ll find him golfing on the UBC links or chasing down a frisbee on Kits Beach. And if you’re really lucky, when you drop by the B’stro he’ll have just “thrown together” a killer soufflé.