Jill
Tracy

President & Chief Creative Officer / Rainmaker and Head Baker

Jill is a champion of ideas, building B’stro to be a place where talented, engaged people come together to share strategies, thoughts and stories. Since she started the agency in 2004, B’stro has become known for developing engaging campaigns that create deeper connections between people and businesses.

Prior to founding B’stro, Jill developed brands, marketing communications and campaigns for Silicon Valley startups and Fortune 500 corporations. Her 21 years of marketing experience has helped her develop a keen understanding of business objectives: Jill has been the client. She recognizes what is expected of agency partners and manages B’stro to exceed those expectations.

B’stro, a market leader in Vancouver and San Francisco, has designed and successfully executed original campaigns for a roster of clients that includes global consumer brands, leading educational and health institutions, and innovative non-profit, arts and cultural organizations.

Jill holds a BA in public relations from the University of South Carolina and an MFA in Graphic Design from the Academy of Art University in San Francisco. She lives in Vancouver with her wife, University of British Columbia professor Jess Tracy, and their daughter.