Jill
B.Tracy

President & Founder / Rainmaker and Head Baker

Jill (Bendziewicz) Tracy started B’stro with the strong belief that a creative agency should provide a comfortable environment where concepts are openly and easily discussed, new approaches are explored, and clients’ views are heard and respected.

For 19 years, Jill has cultivated original campaigns for a diverse range of brands, from global giants (JOHNSON’S®, NEC, ABC, Microsoft) to up-and-comers (Dry Creek Olive Company, F-Secure and Sweet Pea Baby). Her experience as in-house Director of Marketing Communications for ReplayTV and Rio Digital Audio helped her develop a keen understanding of business objectives: Jill has been the client. She recognizes what is expected of agency partners and manages B’stro to exceed those expectations.

On the agency side, Jill cut her teeth as an account executive for BSY Public Relations and later served as Creative Director for Harmonic Communications. After hours, she taught ‘Fundamentals of Graphic Design’ and ‘The Art Experience’ at Academy of Art University in San Francisco.

Jill has a BA in public relations from the University of South Carolina and an MFA in Graphic Design from the Academy of Art.