ZoneAlarm

ZoneAlarm is an innovation leader in the field of internet security The newly appointed head of sales at ZoneAlarm (who had worked with B'stro at his previous company) asked us to design some hardworking retail packaging. Executives at ZoneAlarm loved the work and the approach and we were selected to recreate the entire brand.

ZoneAlarm had started life as a product line, but now, due to an acquisition, it was to become the identity for a whole company. B'stro set about creating a distinctive logo that communicated technological superiority and echoed the brand's characteristics - security, trust, innovation and boldness. We then expanded that look and feel to all their corporate materials.

The result is a modern, empowering look that holds its integrity on canvases large and small (it doesn't get much smaller than a system tray). The strong purple color has helped ZoneAlarm stand out from its competition (who are mostly red or gold).

Now ZoneAlarm relies on B'stro to help build their brand across a wide range of platforms including website design, packaging, collateral materials, emails, banner ads, UI icons and presentations. In technical terms, the whole shebang.