ZoneAlarm Ping Pong Mini Game

The folks at ZoneAlarm wanted to make it perfectly clear that their product protected PC's from virtual attacks. So they asked B'stro to create a series of online ads that demonstrated the efficacy of ZoneAlarm's Internet Security Suite in an interesting, engaging way.

Fun and inviting, our interactive "ping pong" concept allowed users to witness for themselves the value of ZoneAlarm's Internet Security Suite as a shield against viruses and other attacks. Using ZoneAlarm's product as a paddle, the user was able to protect the ad's resident "laptop in distress" from incoming threats. Just by interacting with this ad, each user was immediately hit with the brand message: ZoneAlarm is an effective tool for PC protection. And—as an added bonus—the game was really, really fun to play.