Varonis Website

Varonis is a leading provider in the field of data governance. They were the first to introduce solutions to some very stubborn, very expensive data management challenges. In a sense, Varonis was faced with a good news/bad news scenario. On the one hand, this pioneering up-start had actually built products and a market category. On the other, without competition, they had to do all of the heavy lifting to let the marketplace know that a solution to a decades-long problem now exists.

Varonis asked B’stro to redesign and rebuild their website. So, we put on our thinking berets and agreed that the new site needed to accomplish two important goals. First, it needed to establish Varonis as the leading player in an emerging space. And second, it had to ensure that the products, platform and technology were unified by the singular overarching umbrella of data governance.

B’stro went with a clean, modern look and a strong, vibrant color scheme to present Varonis as a forward-thinking technology leader. We used dynamic images promoting speed and efficiency; and we organized information with ease of accessibility and visitor stickiness as paramount goals.

Rationale aside, the site looks "gorgeous" and the Varonis executive team is delighted. The redesign not only better matches the value of their unique brand, but it’s also easy to update (which is very important for high flying start ups.) In fact, Varonis’ marketing team has already tapped B’stro to extend the look and feel across their complete corporate identity so this caliber of aesthetic is reflected throughout the branding efforts.