Snapfish Deal Reveal

The winter holiday season was fast approaching, and Snapfish wanted to share a few great deals with their entire consumer base: a total of more than 70 million members in over 20 different countries. To do so, we created a holiday-themed online campaign that allowed for photo personalization and social interactivity while encouraging purchase through exclusive Snapfish discounts.

The team at B’stro put their heads together to conjure up some good old fashioned, non-denominational, international and equal opportunity holiday spirit. In just a quick twinkling (with a wee bit of tweaking), the Great Deal Reveal was born. The Reveal included customizable, digital snowglobes, a uniquely interactive holiday calendar and original animations to bring it all to life. From concepting, design, copywriting and naming to the final stages of programming, B’stro completed the entire campaign before anyone could say “let it snow.”