Revolution Health Print Campaign

Revolution Health was impressed with the intellectual rigor of our approach in our design and development of their online media kit, so they came to us with a new challenge – create a series of postcards that would grab attention among media buyers. The cards would be given out at industry events so they would be judged – or roundly ignored – by the most cynical of audiences.

The communications strategy for the postcard campaign was to tell media buyers that Revolution Health had become a network that could expose brands to over 12 million users. As concrete and persuasive as numbers are, it can be difficult to bring them to life creatively. B’stro’s team rose to the occasion. Visually iconic executions with headlines like “Health in numbers” and “Health is becoming contagious” left no doubt that Revolution Health had become a force to be reckoned with in the digital space.

As a testament to its timeliness and relevance, Revolution Health Network quickly became the number two health and wellness destination online. We’re honored to be a small part of that success.