Health Media Kit

When we first began working with Revolution Health in 2007, healthcare reform hadn’t even come close to becoming the hot button issue it is in America today.

But before Obama was even a candidate, Steve Case (of AOL fame) was hard at work trying to change the way people viewed healthcare. By founding Revolution Health Network, he sought to make healthcare accessible, understandable and easier for people to manage.

Some of the executives at Revolution Health had worked with B’stro in past lives and knew that we were the shop to help them change the world – quickly. As advertisers are a necessary part of creating critical mass, B’stro’s first task was to develop a website that would showcase their offerings to media buyers.

B’stro worked with the Revolution Health team to develop an intuitive and flexible structure. The result was a robust site that allows for easy updates and fast navigation. Because of the complexity of information, we decided to pursue an exceptionally user-friendly approach that allows users to tailor the experience to suit their individual needs – saving both time and emotional energy.

Revolution Health was impressed with the intellectual rigor of our approach, so they came to us with many other challenges, including the creation of print and online campaigns that would grab attention among media buyers.
Note: Since the launch of our media kit, Revolution Health has merged with the Everyday Health Network. Our professional relationship with the combined company continues to grow.