IDAH Ad Campaign

In a print campaign promoting Vancouver’s International Day Against Homophobia awareness event, our goal was to encourage people of all orientations to think beyond societal norms, and gain a better understanding of queer relationships.

Our series of ads sparked a community-wide conversation about queer relationships in all their diverse—and at times very complex—forms. From original concept to copywriting, art direction and even a custom photo shoot, our campaign made awareness its aim—and made it damn sexy, if we may say so.