3D Arsenal is another case of good work leading to more work. B'stro had already proved itself with advertising and packaging for other NewTek brands. Our mission this time around was to create a new look for 3D Arsenal that would effortlessly span packaging, collateral and web.
3D Arsenal is a motion graphics system designed specifically with professional video producers and editors in mind. Equipped with a wide variety of pre-created content, scenes, wizards and video tutorials, 3D Arsenal enables simple, fast creation of complex 3D motion graphics - even for inexperienced users.
Because the target audience creates video for a living, our design needed to convey edge and strength. It could'nt look like a toy. We created an iconic representation of the chamber of a gun to reinforce the product name and to make a bold statement about power and control.
The mark can stand alone or easily scale across web, print and signage to build a memorable brand. The rough texture and rebellious character help differentiate 3D Arsenal from Apple - a principal competitor.
"What makes the Creative B'stro team rock is that they get us. They make it about our needs. Whether it's a long term well planned campaign or a last minute panic, they deliver and deliver in style."
—Donetta Colboch, VP Marketing, NewTek 3D Division