2011 Festival Promotional Campaign

Objective:

Spread appeal of the Vancouver Queer Film Festival beyond the traditional audience base to include more women and younger filmgoers.

Solution:

We created a dynamic campaign that captures the energy and creativity of the queer film fest and the Vancouver community. Our campaign, “Let’s Paint This Town Pink,” is a fresh, colorful execution complete with QR code interaction and an augmented reality spray paint feature, which we incorporated into to our official Festival iPhone app.