TriCaster Print Campaign

NewTek's TriCaster product gives media professionals all the tools they need to create a live broadcast—in one lightweight, portable system small enough to fit in a backpack. Not only that, NewTek's TriCaster costs a fraction of the price of other all-in-one live broadcast systems, making it a viable option for the broadcast needs of lower budget organizations like schools and houses of worship. So to spread the word about TriCaster, we created a series of ads aimed at three different verticals: broadcast professionals, schools, and religious organizations.

For broadcast professionals, we created a print campaign that spoke directly to TriCaster's portability. In the ad, an entire news crew jumps from a plane in order to catch a story. Since TriCaster is so portable, their equipment doesn't slow them down as they race to where the action is.

In our print campaigns for schools and houses of worship, we spoke to the TriCaster's affordability and usefulness, even to non-professionals. To demonstrate, we created two ads, each with a TV Guide-esque cover. For the school-focused ad, we outlined a handful of broadcast-worthy events: a school prom, a championship game, even a drama club production. For our houses of worship audience, we created a cover outlining more events worth broadcasting, this time specific to religious organizations.