Unified Collateral Design System

NEC asked B’stro to establish a new design and identity system for all of their corporate collateral and product marketing materials. So, working closely with NEC executives, we developed a strong visual system that brought a unified look to NEC’s wide range of products and technologies.

With arresting colors and accents, we created a unique identity for each product line, while keeping the overall system flexible enough to accommodate a range of documents—including brochures, data sheets, case studies and white papers. Visual elements and typographic treatments were echoed strategically across the system to create a cohesive look.

Successful on both practical and aesthetic terms, our visual system communicates a strong, innovative identity for NEC. Today, every piece of NEC collateral look powerful and professional at a moment’s notice.