ITPG Brochure

NEC’s IT Platform Group (ITPG) asked B’stro to develop a cohesive concept to unite their many IT Solutions. Our concept would be extended into a minisite and online campaign, as well as a suite of printed materials.

We used a growing tree (symbolizing the modern business) as our main concept theme. At the roots of the tree, serving as the support system for the entire structure, we outlined the various product lines of NEC’s IT Platform Group: from servers and storage to desktop solutions and software. Above ground, nestling among the branches of the tree, were a few key customer initiatives: consolidation, virtualization, deduplication and business continuity.

By visually connecting NEC’s ITPG products with initiatives that a modern business might hope to advance, we illustrated NEC’s growing role as a solutions-oriented company. Our message was simple: by implementing NEC products into the infrastructure (read: roots) of their business, the IT goals of NEC customers could flower and reach fulfillment. Even in a less-than-ideal economic climate, a business supported by a solid IT infrastructure like NEC’s could weather the storm.

Designed to seamlessly integrate with NEC’s existing product brochures and data sheets, this latest addition to NEC’s marketing collateral was a perfect fit for the brand.