Official Contest Videos

One of the biggest challenges with any video contest is ensuring that the entries received are appropriate for submission and eligible to win.

Entries for JOHNSON’S® Big Bubblin’ Stars had a few strict requirements that, if gone unfulfilled, would disqualify a video from winning the grand prize of $10,000. According to the contest rules, all entry videos had to feature a baby between the ages of 6 months to 2 years, a strategic placement of bubbles to keep things tasteful, and the avoidance of any visual mention of a non-JOHNSON’S® bath product, among other requirements.

To maintain the bubbly tone of a fun baby video contest, rather than bog down would-be contestants with an intimidating stream of regulations and requirements, we delivered the necessary messages through a clear, concise and fun-to-watch instructional video.

To make sure moms, dads, grandparents, and other bubbly entrants made the best video they could, we also created a Tips & Tricks video (with accompanying downloadable Tips & Tricks PDF for easy reference), and an example or “seed” video. Later in the contest, we produced two more videos: one to encourage visitors to vote, and one to announce our $10,000 winner!

All of our videos featured prominent Mommy blogger and creator of www.fromdatestodiapers.com, Christine Young, who shared her kids, life, and personality with the JOHNSON’S® baby channel audience on YouTube, keeping the tone light and energetic.

And as the curtain came down on JOHNSON’S® Big Bubblin’ Stars contest, we had become winners in our own right! Each of our videos had received countless views—helping to make the Big Bubblin’ Stars contest one of the best performing contests of its kind in the history of YouTube.