Locks in 10 Website

JOHNSON'S® wanted to grow the Baby Oil category by speaking to "skin thirsty" women who are looking for a very high level of moisturization. And they needed to increase JOHNSON'S® relevance to women who had moved on to other "faddish" lotions.

Our locksin10.com website promised that, when used on wet skin, JOHNSON'S® Baby Oil locks in ten times more moisture than ordinary moisturizers. The site backed up the promise with proven science and also de-bunked some popular beauty myths about mineral oil. The result: Skin-savvy women were reminded to add baby oil to their moisture routine and JOHNSON'S® saw a significant boost in trial usage.

The site was so effective that JOHNSON'S® asked us to create an additional email component to drive more eyeballs to locksin10.com. And now, thanks to our proven success with email marketing and insight into industry best practices, we've become JOHNSON'S® valued email partner for many of their product lines.

JOHNSON'S® dramatic shift to digital formats made national news. At B'stro, we've seen email become a phenomenally effective tool for building customer relationships for all our clients, large and small. It's a more responsive, more hardworking, more cost-efficient way to drive traffic and build long-term trust.