JOHNSON’S® Touching Bond

When it came time to design the interactive banner and email portion of the MAKE YOUR TOUCH MORE TOUCHING™ campaign, JOHNSON’S® asked us to give it that special B’stro touch.

Pastel in shading, our series of banners took on a fairy tale quality as we decorated them with gently animated falling stars and a typeface that we remembered from our own childhood “once upon a time’s.”

One version of the banner led the viewer to an informational landing page on the importance of touch, while another contained embedded educational videos like a step-by-step guide to infant massage. The HTML email we designed brought baby bonding resources right to mom’s inbox in a fun to read, easy to follow organizational flow.

Whatever the format, our work for JOHNSON’S® MAKE YOUR TOUCH MORE TOUCHING™ campaign made it easy for moms to get to the resources they needed to form an even greater bond with their baby through touch.