JOHNSON'S® International Portal

For over 100 years, Johnson & Johnson products have been trusted by doctors, nurses, and parents all over the world. And now, thanks to the World Wide Web, JOHNSON’S® Baby has been able to provide useful content and helpful baby care guides to expectant mothers across the globe.

As its online resources grew increasingly multi-lingual and international, JOHNSON’S® found itself lacking a unifying, comprehensive digital portal to tie it all together for each individual part of the world.

JOHNSON’S® International Portal, designed and programmed by Creative B’stro, was designed to be fully customizable and modular so that the needs of each national audience could be best met. While all the portals contain photo slide shows, a video player fed in by XML, and links to downloadable PDF guides, the content for each portal can vary as much as it needs to—and translation, imagery, and other changes can be implemented quickly and easily.

JOHNSON’S® International Portals for the United Kingdom and Canada have already been developed, with plans to expand to Latin America and beyond.