Interactive Resource Center

JOHNSON’S® HEAD-TO-TOE® Baby Wash is the #1 choice of hospitals for baby’s first bath. And when new moms were ready to take baby home from the hospital, JOHNSON’S® wanted them to do so not only with the same confidence in JOHNSON’S® HEAD-TO-TOE® Baby Wash, but in their own ability to bathe baby gently and safely.

To that end, JOHNSON’S® tasked us with creating the JOHNSON’S® International Resource Center: a multimedia minisite filled to bursting with informational and downloadable videos and guides designed to demonstrate to moms “the most trusted way to bathe your baby.”

The content-focused minisite reinforced the value of JOHNSON’S® HEAD-TO-TOE® Baby Wash as an ideal choice for gentle newborn bathing, without getting in the way of genuinely helpful and easy to find how-to videos and guides.

In addition to valuable bathing resources, JOHNSONS’® Interactive Resource center featured JOHNSON’S® TV commercials, information on improving baby’s sleep, and access to additional guides from the baby experts at JOHNSON’S®.

JOHNSON’S® loved the friendly feel and usability of our minisite so much that they requested that it become the basis for JOHNSON’S® International Portal.