Extra-Gentle Moisture Campaign

JOHNSON’S® needed an introductory digital campaign for their
HEAD-TO-TOE® Fragrance Free Baby Lotion. Their gentlest formula yet, this lotion was specially formulated for newborn sensitive skin. So, our primary objective was to convey this extra-gentleness in a collection of standard flash and interactive rich media banners aimed at the newest of new moms.

Our friendly, approachable banners reinforced the pure, mild and gentle JOHNSON'S® heritage while introducing an exciting product development: the first ever lotion with the NO MORE TEARS® formula. The JOHNSON’S® team loved the balance we struck between new and familiar, and raved about our latest contribution to their brand—a reaction that always makes us feel warm and fuzzy.