Gracenote CES Tradeshow Graphics

For years, Gracenote has been working steadily behind the scenes to improve the listening experience of music lovers everywhere. Through its Internet-based Media Recognition Service, Gracenote allows developers of audio applications like mp3 players, car audio systems and home stereos to easily display artist, title, track lists and other music-related data to consumers.

Most of the people who benefit from Gracenote’s technology don’t even know they’re using it. So when asked to design Gracenote’s booth art for the 2008 CES show, we wanted to make this behind-the-scenes player the belle of the ball.

To achieve this, we leveraged the company’s iconic logo and vibrant red color scheme into a crisp, eye-catching suite of booth panels. The panels took on multiple sizes and formats: while some hung from the ceiling, others were designed to complement the audio systems of two shiny cars on display. But, despite the variety in form and function, each piece of booth collateral accurately represented the Gracenote brand while grabbing attention with a fun, vibrant look.

Gracenote had a lot to be happy about at the 2008 CES show. Not only did passers by love the look of their booth, they won a “Best of CES” award in the Car Tech category for its CarStars solution (the world’s first personalized automobile entertainment system). We’re ecstatic for Gracenote wish them continued success in their field.