ISP Direct Mail Campaign- Flip Camera

F-Secure was expanding their business to include fully customizable virtualization and cloud content management services for Internet Service Providers. They asked us to create a direct mail campaign spreading awareness of this new offering to executives of ISPs and Mobile Operators in North America.

The new offering took the form of their market-leading Enabler platform and the promise of a “3 Screen Strategy:” the in-the-cloud integration of television, mobile devices, and computer systems within the digital home.

We chose to incorporate a Flip camera into the direct mail campaign, as it is a device which allows users to connect, share and record their life in an all-in-one, fully integrated way—echoing the spirit of F-Secure’s 3 Screen Solution.

To illustrate the customizable aspect of F-Secure’s new Enabler platform, we branded the Flip camera with the F-Secure shield logo, and included a custom made sticker and greeting card. The greeting card, in addition to wishing the recipient a very happy holiday, listed some of the top line benefits of partnering with F-Secure.