ISP Direct Mail Campaign - Chess Set

F-Secure wanted to introduce their core offerings to the top executives of several North American Internet service providers. They came to us for an attention-grabbing direct mail campaign, and, working together, we came up with (ahem) a logical solution.

Our chess set direct mail campaign served as an introductory ice breaker for their recipients (in more ways than one—those things were heavy enough break more than ice. We know. We carried them). While the giveaway grabbed the recipients’ attention—and tested their biceps—the accompanying Creative B’stro-designed print materials introduced F-Secure and emphasized the importance of strategic foresight and “making the right move” when choosing a security partner for their company.