ISP Direct Mail Campaign - DVD Player

To introduce their core offerings to an increasing number of North American ISP executives, F-Secure asked us to create a new and entertaining direct mail campaign.

We decided to grab the attention of our executive audience with brand new personal DVD players. Inside each DVD player—accompanied by custom print materials designed in-house—we pre-loaded a video featuring F-Secure North America’s Vice President and General Manager, in which he outlined the major benefits and key offers of F-Secure. And then we tucked in a bag of popcorn—to enjoy during the movie, of course.