BicyTaxi Website

BicyTaxi, a pedicab company, wanted to better position their brand. So they asked B’stro to redesign their website to speak more directly to marketing managers, media planners and media buyers.

BicyTaxi wanted to point out to marketers that they were more than just a free, environmentally friendly mode of transport: they were also a valuable advertising vehicle. In addition to a complete website redesign, BicyTaxi further tested our mettle by asking us to push their pedals in a new direction: through an original introductory video that would live on their home page. Our objective for this video was to outline the benefits of BicyTaxi to advertisers specifically.

With full color pictures of BicyTaxi pedicabs in action and a bright, approachable visual style, our redesigned website more than hit the mark. As for our introductory video, its crisp animation and clear messaging makes it easy for advertisers to see, at a glance, why BicyTaxi would be a great fit for their brand.