BabyCenter Media Kit

As the Web's #1 global interactive parenting network—having nurtured more than 100 million parents since its launch in 1997—BabyCenter’s success sprang organically from its powerful suite of offerings, invaluable advice and strong emotional influence among mothers. Up until this point, however, there was no one place or piece of communication that told “the BabyCenter story” to advertisers.

B'stro was brought in to tell that story. We wrote the copy and designed the BabyCenter Media Kit—this became the primary marketing tool of the sales team, explaining the benefits of BabyCenter to potential advertisers.

We began by working with the sales, marketing and PR teams to gather the pertinent information. Next, we wove that data together with themes and imagery from motherhood to create a colorful, engaging design that made the hard hitting data points “pop”. The result was a persuasive story that sells. Hard.

Unlike the usual cold, graphs-and-piecharts pitches, the BabyCenter Media Kit came across as approachable and easy—easy to get information, easy to work with BabyCenter and easy to take advantage of BabyCenter’s powerful offerings.

BabyCenter was so pleased with B’stro’s strategic thinking, can-do attitude and design savvy, that they took us on board. Literally. We now act as their “in-house” creative team and develop custom campaigns for BabyCenter clients.