AIDS/LifeCycle Promotional Design

For seven days in June, cyclists from around the country bike from San Francisco to Los Angeles to raise awareness and funding for HIV and AIDS-related programs. The annual 545-mile trek helps fund education, prevention, and support programs by raising money through donations and the sale of cycling jerseys. We were honored when we were first asked to design the jerseys for the event, and have been every time we’ve been invited back.

Over the years, our rider jerseys for the event have taken on a number of customized themes, from a map of the coastal route to a focus on orange poppies—a symbol both of California and of the orange flags displayed by the HIV+ peddlers. We’ve also been honored to design jerseys for the Positive Peddlers and the training ride leaders, and have lent our design skills to recruitment and marketing materials, as well.

We are extremely proud that hundreds of riders purchased the jerseys and that our designs bring visibility, funding and a cool look to the cause. For more information about the AIDS/LifeCycle, visit http://www.aidslifecycle.org